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abc Ladenbau -
Building a brand

Client

abc Ladenbau is an architecture and design studio from Chiemgau, Bavaria specializing in building stores and bakeries.
We implemented the complete rebranding including website, logo, social media strategy, photo shoots and stationery in an interdisciplinary team of designers, copywriters, photographers and developers.

Role

Product Designer for Vince&Vert
Project management
Art Direction
Branding
Web design
Workshops

Team

Fine Welz (Junior AD)
Erik Mosoni (Photography)
Barbara Teichelmann (Copy)
Robin Scholz (Development)
Julia Brachtl (Marketing abc Ladenbau)

We updated the design for a timeless word mark based on a circular shape. The duality of the claim is omnipresent in branding and application.

Branding

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Webdesign

The concept of the website is to be a frame to showcase the projects. It has an architectural feel to it and uses cinemagraphs as inspiring elements.

Photoshoot

Wir bauen - Sie staunen. Black and white depiction of people as a solid basis for the bright, atmospheric depiction of the projects. Moving images find their place in the form of cinemagraphs on the homepage of the website.

Working closely with the photographer, I supervised the first three shoots out of a total of seven stores, as well as the employee and workshop shoots on site.

The duality of the claim and branding is a central idea and we wanted it to be reflected in the visual language as well.

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To introduce the client so social media, a workshop was held - including creating flatlays made of material samples to go with the new brand.

Social Media

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As we wanted a strong continuation of the brand design we developed a posting-strategy and templates for the client to use. The unique visual of flatlays made from samples of the building materials used in projects enriches the optics.